Founder & creative director
Joanna relishes in all things creative. Her diverse multi-disciplinary background encompasses film and television, theatre, opera, dance, and music. From event production and fundraising at Yale School of Drama/Yale Repertory Theatre to working on Broadway, at HBO and other networks, Joanna credits her expertise to her broad range of experiences.
Joanna was born in Israel to Argentinean parents and has lived and worked on both sides of the Atlantic. She holds an MFA from Yale University and studied abroad at Oxford University. Joanna currently lives in Connecticut with her husband, Mike, and her children, Eli, Ari, and Maya. She is a passionate foodie, loves entertaining, interior and floral design, reading, and traveling.
Elina Katsman Carli
Elina has over 12 years of experience in Marketing and Communications, having led cross-disciplinary projects for various Advertising and TV firms. She holds a B.A. in Communications and Management and an Associate’s Degree in visual communications.
Elina is a former dancer and has performed with various companies and in productions around the world. She was born in the former USSR and grew up in Israel, and has lived in several countries, including China and Mexico.
Elina is passionate about Floral and Interior design, as well as International trendspotting. She loves cooking, traveling, and sourcing inspiration from different cultures and countries.